4 Things to Hate About the New Best Buy  Logo

4 Things to Hate About the New Best Buy Logo

JUST DON'T Four Things to Hate About the New Best Buy Logo ; On May 9, tech retail giant Best Buy announced a refreshed logo and visual brand identity. The logo demotes the iconic yellow price tag, changes and straightens the font, and introduces a new blue to the...
May the Fourth Be With Your Brand!

May the Fourth Be With Your Brand!

MAY THE FOURTH BE WITH YOUR BRAND Four Design Lessons from Star Wars ; Today is May 4, known for nearly forty years as Star Wars Day and celebrated with the corny greeting “May the Fourth be with you!” As both a graphic designer and a diehard Star Wars...
Finding My Sweet Spot

Finding My Sweet Spot

FINDING MY SWEET SPOT Providing Quality and Cost-Effective Graphic Design Solutions for Small Businesses ; “Just grip it and rip it!” This is the coaching someone with limited knowledge of the game of baseball might give to a player about to step into the...
Consistency: A Case Study

Consistency: A Case Study

BRANDING CONSISTENCY A Case Study ; Coffee is coffee, right? Not to be a snob, but if you say “coffee is coffee,” you are clearly not a true coffee drinker. If you think about it, no one’s choice in coffee is completely objective. You might choose your coffee based on...