“Your logo is a referent, a symbol, a reminder of your brand. But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.”
-Seth Godin

I like to talk about graphic design in terms of telling and shaping stories. Accordingly, what follows is not a traditional portfolio but rather four stories of individuals, non-profits, or small businesses which used Peters L&I to tell their own stories with clarity, quality, and consistency.


You can skip ahead to look at some past designs sans context.

Story #1

A city leader looking to better connect with her community.

Maria is a community organizer who in 2016 completed a successful campaign to become a city council representative in Richfield, Minnesota. Though she set up her own website and online presence as a candidate, she wanted to find new and better ways to connect with her constituents once she took office. Weeks before launching her new city council website, Maria reached out with news that she was running to become the next mayor of Richfield and wanted me to be her campaign’s designer.

I came alongside Maria to develop a responsive design website that is beautiful to the eye and easy to use. The site allowed us to put together a brand playbook to create consistency with her logo, color palette, and typeset. Most importantly, she now has an even clearer voice with which to share some of the things she is most passionate about in Richfield. Additionally, we worked together on the promotional materials that went to resident’s front doors and introduced her at local events.

On November 6, 2018, Maria became the first Latina mayor in the history of the state of Minnesota. I like to think I played a small part in that history-making.

Check out www.maria4mayor.com

Story #2

An estate planning attorney looking for consistency and quality.

Stevens Law P.L.L.C. is an estate planning law firm in Bloomington, Minnesota. Having previously worked for much larger firms, Scott Stevens decided to branch out and start his own firm to better serve individuals, couples, business owners, professionals, pre-retirees, and retirees with estate planning, probate, and trust services. Scott spent several years working hard beyond the scope of his professional training to present himself and his business well.

I walked Stevens Law P.L.L.C. through a complete rebrand, creating a custom logo, color palette, and typeset. Each of these assets allow for clarity, quality, and consistency going forward as he tries to connect with new clients or to communicate with current ones.

Story #3

A small church looking to do big things.

Brookwood Community Church was facing a crossroads. After 9 years of meeting in a school in Shakopee, Minnesota, it was time — either to take the next step towards a facility of their own or to radically change their course.

Brookwood enlisted me to help with a capital campaign, creating print and digital materials that could energize their community around a vision for a new facility. A logo was developed, advanced commitment materials were printed, a new website was launched, and new videos produced.

The result: in only a few short months, the materials I designed helped Brookwood Community Church to raise more than $500,000 in advanced commitments for their capital campaign.

I highly recommend Peters L&I Design. Jeremy is very talented and Knowledgeable. He has fresh and new ideas to help you and your business get noticed but more importantly people will remember your buisness. Be memorable!! Use Peters L&I.


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