The Design Process

“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.”

The goal of the designer ought to be bringing to life the images currently trapped within the client’s head. As such, design is a process — a back-and-forth conversation between designer and client as a visual identity is fine-tuned.


Here are some of the steps that you can expect:

We begin with a free and no-risk conversation during which you and I get to know one another, discussing and discerning your current graphic design needs and what I have to offer.

Based upon your unique design needs and desires, I will offer some options for moving forward. Each proposal is custom-made to offer the precise design solutions that are right for you.

When a package is chosen, both you and I will sign an Agreement for Design Services (AFDS), a simple contract that outlines what will be expected from each party. Upon receipt of the signed AFDS and 30% downpayment, our visual design process officially begins.

Referring to the copious notes from the initial consultation, I get to work and provide some initial artwork for your approval and/or suggested changes.

Several rounds of revisions will follow to ensure the designs taking shape represent the story you wish to tell. The number of revisions is limited and dependent upon the individual project, ultimately keeping costs low and the timeline efficient.

Final product:
When all is said and done, you will walk away with a print and/or digital product with which you can tell your story with clarity, quality, and consistency. You will also receive the design files to use however you choose.

I guarantee the quality of my work. Only upon successful completion of this process will you receive an invoice for the remaining balance of the project.